In collaboration with Pioneer, Burn set out to solidify itself as the essential party starter with a focus on social relevance amongst Gen Z.

"Taking inspiration from the junglist party scene of the late 90's, I wanted to capture the unabashed silliness of films/shows like Human Traffic, Kevin and Perry, and Spaced."

Distributed primarily on TikTok, 'Pump Up The Volume' captured the raw, unfiltered energy that the campaign sought to bring to life.

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Credits

Director | Emily Freda Sharp
Production Company | Kode
Executive Producers | Matt Fleming and Colin Loudon
Client | Rhianna Sparsi - Monster Energy
Producer | Jamie Brewer and Sam Katz
Post Producer | Emily O'Meara
Production Manager | Anita Okpongete
Editor | Akhil Kanukuntla
1st AD | Tom Fraser-Ivens
DOP | Aman K Sahota
1st AC | Steph Kennedy
2nd AC | Claire Seymour
Art Director | Georgia Currell
Art Assistant | Casta Cullen
Gaffer | James Knight
Spark | Jeff Celis
Stylist | Cassie Walker
Wardrobe Assistant | Elena Garcia
Photographer | James North
Photographer Assistant | Laurence Howe
DIT | Ed Chambers
Runner | Oscar Ginn
Covid Supervisor | Nick Middleton
Camera Hire | Panavision
Lighting Hire | Panalux
Catering | Sands Catering
Talent Agency | Sarah Lyons - Mass Talent
Featured Talent | Alfie Chapman, Benji Colson, and Charlie Downs
Background Talent | Jordan Goodenough, Luke Wood, Nicole Hastings, and Raihannah Sanderson-Mcqueen