Launched as part of a full-circle rebrand, this cross-platform advert set out to introduce and encapsulate Nourished's new tagline; 'Stack The Odds In Your Flavour'.

"With the visual language of TikTok front of mind for the team, I worked to develop key moments within the film that provided bold transitions to grab the viewer's attention. Taking inspiration from the gummy itself, I wanted to establish each of our cast within their own colour pallet, representing the corresponding colours of the product."

Landing the key messages, the film provided a new blueprint for the brand's identity.

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Credits

Director | Emily Freda Sharp
Agency | Be Deft
Executive Producers | Ian Crocombe & Melissa Snover
Producer | Holly Patrick
Creative Director | Katherine Mitchell
Writer and Art Director | Niran Virod
DOP | Chris Miller
Editor | Emily Freda Sharp
Production Designer | Aaron Vernon
Stylist | Ashley Johnson
MUA | Katy Bird
Music | PALA
Stills Photographer | Dan Mogg

Featured Artists |
Ellie Ryan
Grace Acladna
Ailton Moreira
Alex Beer
Tommy Blake
Pirjo Hickman