Bringing together some of the biggest tracks from 2020, this film set out to firmly establish Universal Music in the TikTok ecosystem. Produced during the global lockdown, this project presented a seemingly insurmountable challenge - capturing the vibrancy of UMG's brand whilst unable to work on set. Through a combination of remote directing, social-first casting, and carefully considered archival work, the project more than delivered.
"In developing a bold visual backdrop that responded to the beat, I wanted to translate that musicality to the screen and keep the viewer's ears glued to all three tracks."
In partnership with leading social-first advertising agency, Whalar, UMG launched the world's first influencer music service, delivering the latest sounds to the boldest new talent.
Director | Emily Freda Sharp
Executive Producers | Emma Harman and Glenn Cooper
Producers | Olivia Stephens and Jo Burford
Editor | Emily Freda Sharp
Copywriter | Will Rix
Graphic Designer | Greg Haynes
'How You Like That' - BLACKPINK
'ENERGY' - Disclosure
'Coño' - Jason Derulo