Description

Bringing together some of the biggest tracks from 2020, this film set out to firmly establish Universal Music in the TikTok ecosystem. Produced during the global lockdown, this project presented a seemingly insurmountable challenge - capturing the vibrancy of UMG's brand whilst unable to work on set. Through a combination of remote directing, social-first casting, and carefully considered archival work, the project more than delivered.

"In developing a bold visual backdrop that responded to the beat, I wanted to translate that musicality to the screen and keep the viewer's ears glued to all three tracks."

In partnership with leading social-first advertising agency, Whalar, UMG launched the world's first influencer music service, delivering the latest sounds to the boldest new talent.

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Credits

Director | Emily Freda Sharp
Executive Producers | Emma Harman and Glenn Cooper
Producers | Olivia Stephens and Jo Burford
Editor | Emily Freda Sharp
Copywriter | Will Rix
Graphic Designer | Greg Haynes

Tracklist |
'How You Like That' - BLACKPINK
'ENERGY' - Disclosure
'Coño' - Jason Derulo