Starting the New Year with a bang, Voy set out to lambast fad diet culture by launching their tongue-in-cheek 'Break Free' campaign on TV, OOH, and online. 

"The materiality of our Set Design played a huge role in creating a playful, premium, and impressionistic environment for our film, overall establishing an aesthetic that represented Voy a breakthrough brand."

By changing the usual New Year narrative, Voy shook up the market and showed people that dieting in 2025 isn't all about the quick fixes.

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Credits

Client | Voy
Agency | Manual
Chief Creative Officer | Caroline Pay
Creative Director | Jack Newman
Senior Creative Producer | Paul Treacy
Lead Copywriter  | Frankie Jones
Lead Writer | Rachael McGowan

Production Company | The Gate Films
Director | Emily Freda Sharp
Executive Producer | Hollie Newton
Producer | Nathan Miah
Production Manager | Hannah Porter
Production Runner | Lewis Faithful
Storyboard Artist | Brian Coldrick
1st AD | Sarah Jane Jones
DoP | Nick Bennett
Focus Puller | Trevor Henen
2nd AC | Conor Spencer
Grip | Dave Leigh
Grip Assistant | Craig Sheils
VT Op | Al Topping
DIT | Lauchlan Scott 
Phantom Op | Ross Pimlott
Phantom Tech | Simon King
Gaffer | Chris Sarginson
Spark | Jack Skipper
Lighting Desk Op | Tom Shepley
Art Director | Pete Rodwell
Construction Manager | Gary Kimpton
SFX | Darren Wallis and Dave Southall
Catering | Artisam

Post- Production
Editor | Liam Hargreaves
Online | Smoke & Mirrors
Producer | Amy Thorne
Colourist | Benjamin Rozario
Sound Designer | Scott Little
Composer | Laurie Shenoda - Ambit Sound