A short film developed as part of Whalar's definitive guide to the stories, styles and talents redefining a generation of creatives - Trends: 2020. Rooted in data, crafted by culture, this campaign set out to mark Instagram's 10th anniversary by launching 6 new digital trends, each embodied and represented by todays leading creators.
Writer and Director | Emily Freda Sharp
Executive Producers | Mike Hondorp and Jo Burford
Writer and Producer | Chelsea Carter
Music and Design | Greg Haynes
Animation and Graphics | Mark Osmond
Writer and Production Manager | Will Rix
Pre-Production Manager | Tara Sood
DOP | Miguel Carmenes
Art Director | Lily Bloom
Stylist | Conor Bond
MUA | Grace Macartney
1st AD | Tom Ivens
Gaffer | Vianney Huggins
1st AC | Oliver Munks
2nd AC | Felix Wildey
1st Spark | Paul Choy
2nd Spark | Jeff Celis
Stills Photographer | Kourtney Lohn
Runner | Louey Horler
Featured Artists |
Y2K 2.0 | Marques Emmanuel
Cutdown promo featuring stylist and musician, Marques Emmanuel as the face the 'Millennium Bug' - it's back baby! Think vintage tech apparel by way of the Cartoon Network and PlayStation 1, and you've got Y2K 2.0.
Level Playing Field | Stefani Nurding
Cutdown promo featuring skateboarder and entrepreneur, Stefani Nurding as the face of the unprecedented rise in female athleticism, Level Playing Field.
Fantasy Face | Frances O'Sullivan
Cutdown promo featuring make-up artist and model, Frances O'Sullivan as the face of the visionary new beauty trend, Fantasy Face.
Craftwork | Sofia Salazar
Cutdown promo featuring textile artist, Sofia Salazar as the face of the evolving creative trend for the experts, artists and makers of today, to openly share their creative processes - Craftwork.
Digital Romanticism | Benji Colson
Cutdown promo featuring photographer and model, Benji Colson as the face the nostalgic trend for dreamy still life and portraits, capturing the imperfect perfectionism know as Digital Romanticism.
Advocacy | Wednesday Holmes
Cutdown promo featuring artist and queer activist, Wednesday Holmes as the face of the colossal shift in support for causes that matter to us, whether they affect us directly or not: Advocacy - Because ultimately, we should all give more of a sh*t.