Emily Freda Sharp

COMING SOON

Built around Oreo's unmistakable sense of fun, this campaign introduced three new flavours of cookie to the US market through a playful, character-driven spot.

"This quirky brief needed to do a lot with a limited amount of screen time. Working closely with Frank Gallacher on Costume and Macy Trieu-Dingle on Production Design, we packed in as many characterful cues as possible; From each of our Oreo Creators' custom aprons to hidden Oreo details woven throughout the set."

Broadcast across US television, the campaign encouraged audiences to vote for their favourite new flavour.

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Credits

Client | Oreo

Modelez
Senior Director | Joe Pellingra
Brand Manager | Caitlin Bolmarcich
Production Specialist | Elizabeth Tuscanes

Production Agency | Pop
Production Planner Director | Nate Giddings
Senior Producer | Antonio Teixeira
SVP Group Director | Pamela Serp

Agency | The Martin Agency
SVP, Group Account Director | Gillian Merrill
Account Director | Katie Rochford
Executive Creative Director | Jordi Martinez
Senior Copywriter | Hope Thomas
Senior Art Director | Maria Jose Cuyán

Talent | Dan Connelly, Nicole Miners, and Genevieve Sabherwal

Production Company | Publicis Productions
Director | Emily Freda Sharp
Head of Production | Rebecca Shawyer
Producer | Emily Slupecka
Production Manager | Georgia Day
Production Assistant | Amelia Jones

1st AD | Tristan Hefele
2nd AD | Bradley Baterip
Runners | Rose Arthur and Sergi Fiddes

DOP | Ailsa Aikoa
1st AC | Matt Farrant
2nd AC | James Tilyard
Grip | Rob Barlow
Grip Assistant | Melanie Barbieri
Gaffer | Krunal Saadrani
Sparks | Jamie Patience, Mark Haley, Shaun Clarke
Master Rigger | Steve Daley
Advanced Rigger | Anthony Liebenhals
DIT | Kristin Davies
Playback | Nat Valente
Sound Recordist | Simon Haggis
Boom Operator | Isla Bathgate

Production Designer | Macy Trieu-Dingle
Construction Manager | Martin Perrin
Lead Carpenter | Ben Carrier
Carpenters | Benjamin O'Shaughnessy and Joshua Wiffen
Prop Master | Tim Roberts
Art Assistants | Archie Heath and Georgia Marshall
Home Economist | Keiron George
Home Economist Assistants | Jessica Ransom and Sophie Denmead

Costume Designer | Frank Gallacher
Wardrobe Assistant | Linya Jia
HMU | Natasha Lawes
HMU Assistant | Sophie Gia Moore

Offline Post House | Assembly Rooms
Editor | Eden Read
Head of Production | Phoebe Armstrong-Beaver

Online Post House | Publicis Production
Post-Producer | Juste Pupienyte
CGI Artist | Andrew Baylis

Colour Grade | Harbor
Colourist | Alex Gregory
Head of Colour Production | Charlie Morris

Medic | Keith Middleton
Barista | Aidan Fulcher
Drivers | Durvan Hines and Joss Akore

Camera | Emmyland
Lighting | Prolighting
Rigging | Blitz
Shoot Supplies | Get Set Hire
Catering | Alva Studios

Location | Alva West