Built around OREO's unmistakable sense of fun, this campaign introduced three new flavours of cookie to the US market through a playful, character-driven spot.

"This quirky brief needed to do a lot with a limited amount of screen time. Working closely with Frank Gallacher on Costume and Macy Trieu-Dingle on Production Design, we packed in as many characterful cues as possible; From each of our OREO Creators' custom aprons to hidden OREO details woven throughout the set."

Filling a robust digital and social media plan, the campaign encouraged audiences to vote for their favourite new flavour.

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Credits

Client | OREO

Mondelez
Senior Marketing Director | Joseph Pellingra
Senior Brand Manager | Caitlin Bolmarcich
Production Specialist | Elizabeth Tuscanes

Production Agency | PXP
Production Planner Director | Nate Giddings
Senior Producer | Antonio Teixeira
SVP Group Director | Pamela Serp

Agency | The Martin Agency
SVP, Group Account Director | Gillian Merrill
Account Director | Katie Rochford
Executive Creative Director | Jordi Martinez Ortega
Senior Copywriter | Hope Thomas
Senior Art Director | Maria Jose Cuyán

Talent | Dan Connelly, Nicole Miners, and Genevieve Sabherwal
Casting Director | Emma Garrett

Production Company | Publicis Productions
Director | Emily Freda Sharp
Head of Production | Rebecca Shawyer
Producer | Emily Slupecka
Production Manager | Georgia Day
Production Assistant | Amelia Jones

1st AD | Tristan Hefele
2nd AD | Bradley Baterip
Runners | Rose Arthur and Sergi Fiddes

DOP | Ailsa Aikoa
1st AC | Matt Farrant
2nd AC | James Tilyard
Grip | Rob Barlow
Grip Assistant | Melanie Barbieri
Gaffer | Krunal Saadrani
Sparks | Jamie Patience, Mark Haley, Shaun Clarke
Master Rigger | Steve Daley
Advanced Rigger | Anthony Liebenhals
DIT | Kristin Davies
Playback | Nat Valente
Sound Recordist | Simon Haggis
Boom Operator | Isla Bathgate

Production Designer | Macy Trieu-Dingle
Construction Manager | Martin Perrin
Lead Carpenter | Ben Carrier
Carpenters | Benjamin O'Shaughnessy and Joshua Wiffen
Prop Master | Tim Roberts
Art Assistants | Archie Heath and Georgia Marshall
Home Economist | Keiron George
Home Economist Assistants | Jessica Ransom and Sophie Denmead

Costume Designer | Frank Gallacher
Wardrobe Assistant | Linya Jia
HMU | Natasha Lawes
HMU Assistant | Sophie Gia Moore

Offline Post House | Assembly Rooms
Editor | Eden Read
Head of Production | Phoebe Armstrong-Beaver

Online Post House | Publicis Production
Post-Producer | Juste Pupienyte
CGI Artist | Andrew Baylis

Colour Grade | Harbor
Colourist | Alex Gregory
Head of Colour Production | Charlie Morris

Medic | Keith Middleton
Barista | Aidan Fulcher
Drivers | Durvan Hines and Joss Akore

Camera | Emmyland
Lighting | Prolighting
Rigging | Blitz
Shoot Supplies | Get Set Hire
Catering | Alva Studios

Location | Alva West