In 1995, Helen Fielding distilled an entire generation of young, female, Londoners into Bridget Jones. 25 years on, Tinder found the real Bridget Jones and worked with her to document her dating experiences in 'Bridget Jones' Tinder Diaries'.

"When the team at Pitch said they'd found a real, young, woman living in London who's name was Bridget Jones, I knew I needed to do a deep dive on what life looks like for all the 'real life' Bridget Jones' out there. After stalking every woman I know (and every woman they know) on socials I built a vision of who Bridget was, and it all boiled down to one thing - in 2025 Bridget Jones is messy. When this was presented back to Tinder the team landed us Lola Young's viral track, 'Messy' to underpin the film. From there we had a blast finding and updating all of those little details that make the original Bridget Jones' movie so iconic. From the red, penguin PJs, to the pink top, grey skirt, and black boots that featured on the film's original posters. We even found a location where we could line the chimney breast up perfectly with the one in the original film! Needless to say this was a dream project to work on."

Having launched on Tinder and Universal Films' social channels, 'Bridget Jones' Tinder Diaries' have gone on wrack up over 10 million views across TikTok and Instagram.

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Credits

Client | Tinder
Senior Marketing Director | Joanna Pons
Marketing Manager | Madeline Riley
Associate Marketing Manager | Maya Osmaston
Marketing Coordinator | Kelly Browne
Client | Universal Pictures
Theatrical Brand Partnerships Lead | Sophie Appleton

Agency | Pitch
ECD | Ronaldo Tavares
Head of Partnerships | Abi Russell
Senior Account Manager | Francesca Coates
Creative Director | Lee Allen
Midweight Creative | Harry Allen
Producer | Stephanié Alexandre
Social Creative | Charlotte George
Head of Marketing | Maria Nicolaides
Growth Manager | Louis Hooke
Motion Editor | Noah Jude

Talent | Bridget Jones as Bridget Jones

Production Company | KODE
Director | Emily Freda Sharp
Executive Producer | Jack Goodwin
Head of Production | Liz Dolan
Producer | Cleo Hodgkinson
Production Assistant | Lucie Schmidt
Location Manager | Jamie Lindsay
Storyboard Artist | Brian Coldrick
1st AD | Elle Lotherington
Runners | Pearl Wright and Aurelia Rooth
DoP | Ailsa Aikoa
1st AC | Matt Farrant
2nd AC | James Tileyard
DIT | Mario Radinovic
Video Playback | Tony Crouch
Gaffer | Krunal Saadrani
Sparks | Shaun Clarke and Mark Haley
Production Designer | Macy Trieu-Dingle
Art Assistant | Josh Hooper and Georgia Marshall
Stylist | Cassie Walker Graham
HMU Artist | Laura Miles 
Stills Photographer | Feruza Afewerki
Catering | Grays Inn Kitchen

Post- Production
Post-Producer | Ed Chambers
Editor | Akhil Kanukuntla
Sound | Wave Studios
Producers | Caroline Jemirifo and Phoebe Baltazar
Sound Designer | Harry Butcher
Colourist | Toby Tomkins, Harbor
GFX | Neil Szymanski
Music | Lola Young "Messy"