Emily Freda Sharp


BBC | The Eurovision Effect


BBC | The Eurovision Effect

When scientists at Imperial College London discovered that the Eurovision Song Contest was proven to boost the nation's mood, the BBC set out to ensure everyone tuned in.

"Front of mind for me throughout the direction of these films was that when you’re working on this kind of comedy you have to lean into the absurdity of it all. The dry humour oozed off the pages of these scripts and when combined with Layton's unparalleled confidence and charm it was impossible not to get whisked away to the glamorous world of the Eurovision Effect."

Distributed as part of BBC Creative's cross channel Eurovision campaigns, the films have reached over 6million views and counting.



Client |
BBC Eurovision
Senior Head of Marketing |
Niki Carr
Marketing Manager |
Rhion Leadbitter
Marketing Executive |
Graihagh Goode
Marketing Co-ordinator |
Rianna Enahoro

Talent | Layton Williams

Agency | BBC Creative
Executive Creative Director |
Rasmus Smith-Bech
Creative Director |
Susan Ayton
Creative |
Shannon Cripps
Creative |
Beth Wood

Director | Emily Freda Sharp
Production |
BBC Creative
Producer |
Jenny Broad
Production Manager |
Laura Jenkins
Production Co-ordinator |
Emma White
Production Assistant |
Rochelle Thomas
Aman K Sahota
1st AC |
Steph Kennedy
2nd AC |
Louise Tse
Gaffer |
Ana Krkljus
Playback |
Charlie Gibson
Sound |
Mike Palmer
Makeup Artist |
Malin Coleman
Medic |
Nicola Gibbs

Post-Production | Picture Shop
Post-Producer | Ian Templeton
Editors |
Mike Newhouse, Olalla Del Valle Puchal, Mark Ferns
Animators | Adeel Anjum Khan, Keeley Sheppard
Designers |
Ellie Stanton, Gavin Andrews, Amy Fullalove
Sound Design | 
Ben Maughan, Richard Nathan
Researcher |
Oliver Johnson

Location | SLVISION
Location Manager |
Banuta Kalns-Timans
Camera and Lighting Hire |
SLV Studios
Catering |
Honest Food London
Curtis Brown | Elli Redman
Jack Goodwin
Loop Talent |
Lucy Price
Red Management |
Sandra Reis