When 8 year old Marnie Green complained about the cost of ice cream, her viral rant made it all the way to 'Good Morning America'. So what better way for Tesco to make a statement than to get the cost connoisseur herself to give their Clubcard Pr(ices) the seal of approval.

"This script had all the ingredients to make Tesco a pillar of British Zeitgeist. Brimming with referential satire - a quintessential British love language - I wanted us to play with bold, cartoonish performances and revel in the camp comedy of it all."

Starring none other than Rylan, the campaign has gone on to win the hearts of over 33 million viewers on TikTok and Instagram.

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Credits

Client | Tesco
Head Of Content & Social Media | Dan Porter 
Content And Social Media Manager | Ollie Hastings
Content And Social Media Assistant | Sophia Nunhuck
Campaign Manager | Amy Bill
Campaign Assistant | Sophie Titchner

Agency | BBH
Social Director | Luke Abbott
Social Account Executive | Shreya Jayanna
Associate Creative Director | Thomas Reynolds
Social Creative | Imogen Mace
Producer | Clementine Beck

Production Company | Black Sheep Studios
Director | Emily Freda Sharp
Executive Producer | Sophie Fitzgerald 
Producer | Amber Millington 
Production Manager | Xiaoxuan Zhu
Location Manager | Jamie Jamieson
Storyboard Artist | Brian Coldrick
1st AD | Rowan Hutchings
2nd AD | Morris Pusey 
AD Runner | Julia Johnson 
DoP | Aman K Sahota 
1st AC | Bernin Issac 
2nd AC | Henry Vinten 
DIT | Kristin Davis 
Video Playback | Dayo Olufemi 
Grip | Alex Colthart
Sound | Alex Milsom 
Gaffer | Ana Krkljus 
Sparks | Eliot Henri Morris, Robert Gifford, and Connor Baskerville 
Production Designer | Martha Howe 
Assistant Art Director | Leelah Mcevoy
Art Assistants | Alice Horton & Alex Cunningham 
Stylist | Cassie Walker Graham
Wardrobe Assistant | Lara Attille-Webber
Rylan HMU | Bernice Cole 
HMU Artist | Beki Goulding 
HMU Assistant | Jasmine Bracken 
Paramedic | Nissi Adeduntan 
Production Runner | Ben Jermyn 
Production Runner | Lucy Carruthers 
Work Experience | Ethan Gillitt

Post- Production
BBH Post-Producer | Tina Mwazange
BSS Post-Producer | Charley Rowland
Offline | Magic Edit
Producer | Katie Truelove
Editor | Meg Thorne
Assistant Editor | Tom Flintham
Sound | Wave Studios
Producer | Caroline Jemirifo
Sound Designer | Harry Butcher
Online | Electric Theatre Collective
Producers | Emma Hughes & Oscar Wendt
Colourist | Megan Lee
VXF & Online Editor | Adam Woolrich
Music | Snap! ‘I’ve Got The Power’

Cast
Rylan Clark
Marnie Green
Jogger | Mohak Milan
Marnie’s ‘Mum’ | Kat Lozano 
Kid 1 | Aakash Purushothaman 
Kid 2 | Arya Gill  
Walkon 1 | Rosie Angus
Walkon 2 | Caleb Amissah-larbi
Extras | Janet Lunn, Dylan Lubo Nunez, Iman Hussein, Nadine Peart, Annalise Carter, Miles Chai, Kevin Hamlet
Rylan’s Body Double | Tommy Maxwell 
Marnie Green’s Chaperones | Paige Lambert & Alice Onof - GOAT
Arya’s Chaperone | Janulka Gill 
Aakash’s Chaperone | Purush Ganesan

Host Talent Group | Robert Game 
Branded Talent | Rob Sandy 
Goldmans Management | Susie Blundell 
Classified Entertainment | Belle Huddleston 
Zebedee | Dom Browning 
Casting Collective | Jay Raynard
Camera Hire | Panavision - Sophie Elvin
Lighting Hire | SHL - Jody Street
Sound Hire | Alex Milsom
Location Equipment Hire | D-LOC Security & Locations
DIT Hire | Kristin Davis
Video Playback Hire | Dayo Olufemi
Winnie Hire | Splitz Facilities
Rylan Driver | Jamie Clark 
Winnie Driver | Mel Moore 
Security/Driver | Daron Loc, Nwach, Matt
Minibus Hire | Leebra
Catering | Gav’s Kitchen