Emily Freda Sharp


Wrigley's Extra


Wrigley's Extra

In partnership with the official England squad, Wrigley's Extra set out to create a series of spots for the upcoming Euros season. Centred around those relatable, sometimes stressful moments that come with the football season, the scripts were brought to life by performances from some of the FA's top players. 

"With just 10 minutes to capture each of the England Squad in isolation, is was an exciting challenge to direct the intertwined performances that this script demanded. To marry this all together we worked to develop environments that distilled the nostalgic, pastel, stylised world that Wrigley's has been establishing for the brand since the launch of their new 'Chew Good' look and feel."

Distributed as part of Wrigley's ongoing partnership with the FA cup, the Chew Good campaign launched alongside the Men's Euros 2024.



Client |
Wrigley's Extra & The FA
Lucy Sherlock

Talent | Joe Gomez, James Maddison, Ezri Konsa

Agency | Octagon
Producers |
Suzanne Ashley-Tagoe, Samantha Dalton, & John Breslin
Creative Director |
Susan Ayton
Creative |
Alex Dew & Cos Georgiou
Client Services |
Adam Allen

Director | Emily Freda Sharp
Production |
The Gate Films
Exec Producer |
Katie Savage
Producer | Kiel Devalera & Melissa Crawford
Production Manager |
Alice Briers
Runner |
Lewis Faithful
DOP | 
Jonnie Vacher
1st AC |
Richard Shaw
Sound | 
John Horrocks
DIT | George Morris

Post-Production | We Are The Allies
Post-Producer | Polly Ward
Editors |
Chloe Isherwood & Liam Hargreaves
VFX Artist | Gary Dumbill
Colourist |
Chris Shaw
Sound Design |
Image Researcher | 
Ellen Hunt