Facebook | On ItWork
Facebook | On It
Created as part of a month long series to drive awareness for the way women use Facebook Groups, Facebook's International Women's Day manifesto celebrated the best of the world renowned platform.
"It's often easy for representation to feel like a box ticking exercise that falls short of real change, but with this job I had the client's full support in pushing for a female crew. I came away even more assured that at the end of the day, gender is irrelevant to ability. The real work we're doing when we lift each other up is in fact increasing and diversifying the pool of talent within the industry."
Through a combination of UGC and careful casting, this film brought together voices from across the platform; from sewers working to end period poverty to mountaineers hiking in the face of discrimination.
Director | Emily Freda Sharp
Agency | Creative X
Production Company | Agile
Executive Producer | Richard South
Producers | Emma Bewley and Natalie Kozlowska
PPM and Shoot Producer | Aidan Robert Brooks
DOP | Diana Olifirova
Illustrator | Alice Skinner
Animator | Ines Delicioso
Editor | Flaura Atkins
Art Director | Georgia Currell
2nd AC | Cristina Cretu
Gaffer | Eleni Armellini
Focus Puller | Sam Rawlings
DIT | Sophie Baggaley
Playback OP | Stephen Lee
Runner | Ruby Okairo
COVID Supervisor | Lorraine Pinder
Music Supervisor | Casey Quantick