With an expertly unhinged script from powerhouse Creative, Eddie Fisher’s, Pyth had a point to prove with it's inaugural campaign. Starring professional Clown, Luke Rollason, tailor-made AI environments were blended with hand-crafted production to bring the campaign to life.

"When used strategically, AI has the power to champion hand-crafted Production rather than replace it. Together with Production Designer, Dale Oliver Slater, and Costume Designer, Emmanouela Megkistou, we approached Eddie’s ambitious Creative with relish; From maniacal puppet pigeons and hand-sculpted headpieces, to cauliflower globes and costumes straight out of the RSC."

Launching as part of a trading floor takeover complete with cauliflower vending machines, this absurd film ensured that Pyth hit the market in style.

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Credits

Client | Pyth
Agency | Para Studios & Thumbcorp
Chief Creative Officer | Daniel Cushing
Creative Director | Eddie Fisher
Producer | Alaina Phillips

Talent | Luke Rollason

Production Company | KODE
Director | Emily Freda Sharp
Executive Producer | Jack Goodwin
Head of Production | Liz Dolan
Producers | Emily O'Meara & Eleri Evans
Production Manager | Lucie Schmidt
Production Runner | Sofia Lewis
1st AD | Joe Mulvihill
DoP | Michael Hobdell
1st AC | Sam Riley
Gaffer | Jamie Hitchens
Spark | Samuel Saunders
Production Designer | Dale Oliver Slater
Props | Clodagh Farrelly
Art Assistants | Saskia Tomlinson & Rachel Crook
Workshop | Puppet Place
Stylist | Emmanouela Megkistou
Stylist Assistant | Asmae el Ouariachi
H&MUA | Laura Miles, Loop Talent
Catering | Gray's Inn Kitchen

Post- Production
Post-Producer | Ed Chambers
Editor | Akhil Kanukuntla
Sound Designer | Harry Butcher, Wave Studios
Audio Producers | Caroline Jemirifo and Phoebe Baltazar
Generative Artists | Nick Ellis & Joshua Thorton-Allan 
Colourist | Caroline Morin
Animator | Helena Kampen
Online Editor | Ikki Dhesi